Italfood: new brand identity

on Sep 9, 2013






Italfood Rakftz, after the first 3 years of activity in UAE, has a new updated system of brand identity, which pays tribute to the  production freshness and quality,and remind , with its colors and symbols, the origin and tradition of exclusively Italian .

Restyling of the old logo. New icon, as a symbol of lightness, a metaphor for unparalleled quality of dairy products. Getting the  old colors, addition of blue Italian, to evoke  direct appeal.

New Catalogue and Brochure: the deliberate simplicity setting, using only the colors logo, with the aim to remind dairy products authenticity.